How Natascha Overcame The Fear of Raising Prices And Stopped Working 100-Hour Weeks | Case Study

Host Michelle Weinstein sits down with accounting firm owner Natascha Brown to unpack how implementing a framework for raising prices fearlessly can completely transform a practice. If you’re stuck working 100-hour weeks during tax season, adjusting your fee structure offers a direct path back to freedom. Natascha shares how legacy pricing left her exhausted, burnt out, and missing valuable time with her family. By setting strict boundaries, collecting payments upfront, and rejecting scope creep, she increased her firm’s revenue by 70% while taking her weekends back. You’ll hear how saying no to bad-fit prospects allows high-value clients to step up and pay what you’re truly worth. It’s time to stop giving away free advice and start building a business that serves your personal life.

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How Natascha Overcame The Fear of Raising Prices And Stopped Working 100-Hour Weeks | Case Study

Welcome to the show. We have a very special guest. Our special guest is a solo accounting firm owner. She started her practice in 2008 and has grown it into a thriving accounting and tax firm. She specializes in working with small to mid-sized business owners, providing tax planning, accounting, and advisory services designed to support growth and profitability for her clients. Her mission is to help clients build stronger businesses while keeping more of what they earn through proactive tax strategies and financial guidance.

She comes from a family of entrepreneurs and has a strong appreciation for what it takes to build and grow a business, which fuels her passion for helping clients get the same results in their businesses. Before we welcome our special guest to the show, if you’re a firm owner and you want to stop trading time for dollars and start commanding premium fees without burning out, then make sure to listen up.

Here at The Abundant Accountant, I teach firm owners, just like the one you’re about to hear from today, only work with the ideal clients who value their time, who value their energy and their expertise, not those clients that haggle over price or send last minute documents late at midnight or wonder why you cannot bend over backwards to get them what they need right away.

I’ll show you how to increase your revenue without working more hours, without negotiating price, or discounting your worth. If you are ready and you’re serious about building a firm that gives you your time back and has the financial freedom that you deserve, then go to TheAbundantCall.com and book your complimentary strategy session with me and my team. Once again, that’s TheAbundantCall.com. Now let’s welcome our very special guest and client here at The Abundant Accountant, Natascha Brown.

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Welcome, Natascha, to the show.

Thanks for having me.

Thanks so much for being here with us on the show. It is lovely to have you here, and I’m very excited because I always think our case study podcast with clients of the Abundant Accountant is always a fun conversation. I know many firm owners love to hear from other firm owners who might be in their shoes, where you were probably about a year ago now. I am just so grateful for you taking the time out of your busy day to share how your life has changed and all of the details that we’re going to talk about. Before we get started, Natascha, why do not you share where you’re at in the country and what services your firm offers to different clients?

We are in the Midwest. We mostly offer tax strategy, tax returns, and CFO advisory. We’ve been heavily taxed, but it seems like the accounting has grown substantially as well. We’ve become a full-service firm.

Cool. Prior to finding the abundant accountant and before working together, what do you feel was the most frustrating part of running your firm?

Overcoming the Anxiety of Raising Client Fees

I would say the thing that probably brought the most grief was that I had a fear of raising prices. I knew that with how long I had been operating, it was time, but I was very scared of raising my prices and also of telling clients no. Those were my two biggest struggles because I generally want to help people, like, genuinely want to help people. Sometimes that can overtake me and put me first in my family.

Saying no to clients and having the fear of raising prices is probably the number two thing we hear as it relates to someone who’s having a challenge in their firm as it relates to sales because you want to help people. You want to do all the tax strategies you can to help people reduce their liabilities on their taxes and do things. At the cost of it for you, I think when we first met, you were really working too much. There were a lot of things that you were frustrated with, and the cost of our family time, too. You do not get that time back.

It’s not like, “Let me just borrow a little bit of time and then I can make up for it later.” Once you see it, it just dwindles away. Share with us the story for you, Natascha, that you were thinking. I have this fear of raising prices. I cannot say no to clients. I’m not seeing my family enough. Share with us when that moment was when you said, “This is my final straw. Enough’s enough. I’ve got to do something different.” Can you take us back to that moment and share all the nitty-gritty glory details about what it was for you that said enough is enough? I’ve got to make a change. I’ve got to do something. How did you even realize you wanted to make a change?

Recognizing when Overwork Harms Your Personal Life

The trigger for me was probably because I have an adult son who is in college. Last year was the time when he had moved out, flown the nest to live on his own. That’s when I had that realization that, not that they’ve obviously had great childhoods and I’ve been there for them, but I realized that I had gotten sucked into the work funnel and I did not want to miss out on years with my other children. That was the main trigger, “I have one that’s flown the nest.” I can see now how quickly it goes. I just want to make sure I do not miss out on that time at all with the other ones. Not that I missed out on a lot of time with him, but I can tell that the last couple of years, with the growth of the firm, it just got to where I was just being consumed by work, trying to keep up with all of it.

Raising Prices Fearlessly: When work consumes every waking hour, it’s time to reevaluate your business structure. Your family deserves your presence just as much as your firm does.

You got to see that firsthand, and then you said, “My kids flew the nest. I did well, but I do not want to repeat that pattern.” Just being an entrepreneur, you get sucked into your work because you love it. You want to help everyone and then all of these things. What made you say, “I have this fear of raising prices. I have a hard time saying no to clients. I do not want the same patterns to happen with my kids who are still at home.” How did you figure out, Natascha, that you had a sales challenge? A lot of firm owners find that really hard to figure out. A lot of people say, “I need more. I need to do more marketing, or I need to do more leads.” How did you know that you actually had a sales problem in your firm? How’d you diagnose that for yourself?

Diagnosing a Pricing Problem Behind High Client Demand

I could tell by all of our growth. We do not do any marketing. Everything’s word of mouth from existing clients. I could see this demand increasing and the complexity increasing. It’s like we were moving upstream, which is rightfully so with how long I’ve been doing this now. I could see the level of clients coming in, and I was still stuck in the mindset of the legacy pricing that we had from a long time ago, which I did when I first started out, when you’re just hungry.

That’s when I had the realization that we just had too much work, too much demand. I had to find a way to, obviously, you do not want to minimize the demand, but you have to harness it. I did not know how. I honestly did not even know what fair pricing would be. I just did not have any indication of what I should be charging for the services I was providing.

A lot of people do not know how much to charge. You look at what you’ve charged. As you said in the beginning, you charged whatever, and now people have been around for a long time, and you have not made any drastic changes from when you started. How long have you had your firm, Natascha, just to put things into perspective for audiences?

It’s been about twenty years. It started off as a little part-time thing, but it definitely exploded into a full-time firm.

Not understanding how to price, or looking at competition or looking at other people in your area, that’s how many people think they should price. As you said, you knew you had to harness the demand, but you just did not know how. You’ve stumbled upon us. What hesitations or fears did you have before you said, “I’m going to get some help and join our eight-week sales mastery course”? Start to say, “Enough’s enough. I’m going to get over my fear of raising prices. I’m going to learn how to say no to clients. I’m going to figure out how to put myself first and get my time back so I can spend more time with my kids and leave work a little earlier,” which I know is really important to you. What hesitations and fears did you have?

Taking the Leap to Invest in Professional Coaching

I was afraid. It was a big investment, time-wise and even financially. I had to think it through, and I did ultimately decide that I felt guilty, like investing in myself, I guess, so to speak, because I felt like that was taking away from my family. I knew that if I did invest at that level, I would be committed because it was such a big investment. Even time-wise, to be able to do the things that we’ve learned. I knew that I would have to invest a lot of time in it as well. I felt a little anxious and guilty. I also knew that I needed somebody to point me in the right direction because I literally was lost and overwhelmed in it.

Raising Prices Fearlessly : Investing in yourself can feel intimidating at first. However, acquiring proper sales skills pays massive dividends for your business and personal freedom.

Having that anxiety and feeling a little guilty, you’re not alone. My firm owners, and I think you’ve seen it in the class, like you want to help so many other people that the second you put yourself first, you’re like, “I’m going to invest this time. I’m going to invest this money in myself.” We have this guilty conscience that comes over us. How did you overcome that for yourself and just say, “I’m going to do this. I have to make a change. I’m not going to hesitate anymore. I’ve got to figure out my pricing. The legacy pricing is not working for me. I need to harness this demand and figure out how to make this business work for me.” You knew that you needed to increase prices, and you knew you had to say no to some clients.

I ultimately could see the demand, and it was like a leap of faith. As I just said, I’m going to jump all in on this because you guys have a good reputation, and I had seen other testimonials from people where it had worked. I felt that, with you guys being specialized in our particular industry, you guys could relate to the particular issues that we have. Accountants are very giving and generous, and they want to help. Sometimes that’s our own demise. Other business consultants aren’t going to understand that.

I knew you guys could. I just leaned in, like seeing the growth that I was already having, I just trusted the process and said, “There’s enough demand here that I think I can swing it, if I go all in.” I told myself that I felt like it would pay off by going in that direction and really diving deep. If anything, I would maybe learn from myself and get the confidence to at least make the push, to do better pricing and probably upskill it, upleveling the clients, I guess.

I love that you just took that leap of faith. We have a pretty good reputation, and we only work with accounting, tax, and bookkeeping firm owners. We do not work with any other industry. You told yourself it was going to pay off. Why do not you share with us how it’s paid off in the last nine months, probably we’ve been working together? What would have been some of your biggest wins and celebrations if you had to summarize them, and then we’ll dive deeper into them.

Enforcing Firm Boundaries to Protect Scope and Revenue

I would say the first big win was that I finally had the confidence to send out the price increases. I started collecting up front. Also, just having more boundaries in place as far as scope creep and pushing back on clients a little bit more, and also maybe believing in myself. For me, it was a lot of those things where I didn’t have to take every client and help every single person. Now I do actually. My acceptance rate’s not a hundred percent or whatever. It used to be really high. It’s still decently high, and I’ve got room to move still, but it’s a big step for me because I had never done anything like that before.

Raising Prices Fearlessly : Scope creep drains your energy and profits. Setting clear boundaries and billing for extras ensures clients respect your expertise.

Collecting Payments Upfront to Eliminate Administrative Waste

Financially, how has that paid off? Sending the price increases, collecting the money up front, not having accounts receivable, managing your boundaries better so there is no scope creep, and people are paying for things that they should be, instead of, like you said, being generous and wanting to help people for free. We do not do that anymore. What have you seen as the financial increases in your firm in just the last nine months?

We’re up a lot this year, and we were last year too, but it’s been better because cashflow-wise, we have all of the cash coming in up front for tax season. It’s really helped me because we’re trying to grow staff-wise. It’s at least given us the opportunity to say, “The funds are there.” We have the money to pay for another staff member that we need for the year because we collected up front. It’s also taken a lot of the administrative time off of having to collect.

How much time do you think you saved?

Probably a lot. Especially because you avoid having to do it during tax season, which is the worst time to collect because you’re just so busy. When you collect in advance, I would say it’s probably a saving. I bet it’s like 3 to 5 hours a week of time just trying to send out recent invoices and tell people they have to pay.

Three to five hours a week during tax season. Tax season is how many weeks long?

It’s usually about twelve or so during the spring.

Twelve times three. What’s that? Thirty-six hours of work saved?

It’s a lot. It’s like almost a week.

It’s like a whole week of someone’s pay. You didn’t have to be a free bank. Every time you do not collect the money upfront, you’re basically saying you’re giving out a loan to those people, an interest-free loan, and now you do not have to do that anymore.

It helps with the financial projection because now I know that, obviously, more income will come in from tax returns. If we take on new work and tax planning, I will be able to start the year and say, “Here’s our minimum of where we’ll be in tax revenue this year.” Obviously, it just expands beyond that. That’s really useful. Where before it’s just a shot in the dark.

Because you had a plan going into the year, that’s why I think everything has been so different because you’ve had this confidence too. You’re like, this is how it is. Have you seen an increase of, I know the revenues are up, but how much increase in revenue and how much decrease in hours do you feel you’ve actually personally seen making these big, bold transitions and moves that you’ve implemented from learning your sales and changing your sales process?

Our revenues are up this year. I think around, I think when I was looking, it looked like it was, you and I’ve done that calculation together, but it, of course, looks like 70%. We are on track, and I do not think we will quite double, but it’s going up a lot. We’ve reached the point where I cannot really double it again.

You can. You have the help because you’ve got a new staff member, and you’ve got more cash in the bank to hire another person. What you said earlier, Natascha, is so important, is that your acceptance rate is not as high as before. When we increase our fees, we set our boundaries. We believe in ourselves. You actually do not have to take on every client. When we do not take on every client, our fees can actually go up.

Revenues are up 70%. You’ve got more time. You’ve got more money in the bank. You’re going to hire this person and possibly someone else I know we’ve talked about, but I think that you can double the revenue and not see an increase in your work because you’ve set all these elements in place. It leads me to my next curiosity question because you’re the accountant and tax firm owner. What do you feel from the program being in our eight-week sales mastery course made the biggest difference for you?

For me, for sure. It was just the confidence because it was very scary sending out the price increase letters. I was so scared that I was going to lose half of my clients.

How many did you lose?

Honestly, on the day of my cutoff, I was like, “I have less coming back than I thought I was,” and I was actually excited. More came in at the last minute and paid the prepayment fee. We ended up only losing like 20%. Honestly, they were the ones that we probably wanted to lose anyway.

You were scared you were going to lose how many?

I thought I was going to lose like half. I really did. We’re in a market where people are a little more price-sensitive sometimes. I was a little bit nervous about it, but ultimately, the clients that we have saw the value, and they decided that they didn’t want to go anywhere.

You increase the price, and you implement late fees and rush fees. When you said more came in at the last minute, they paid those rush fees. I remember how much extra revenue you make just from late fees, rush fees, putting people on extension, and charging for things that you never charged in the past.

I have a feeling that probably generated another, I would say, somewhere between like 10% and 20% of the revenue for the year is just from those kinds of things that we would have just normally not charged for. It’s helping cover the additional staff that we’re adding. That’s partially from that stuff.

They funded that for you. How beautiful is that?

Exactly.

I’m just curious, Natascha, because looking back and all these reasons that you had shared with me in the beginning of why you enrolled in our eight week sales mastery course, and took that leap of faith and even though it was so scary and it was the busiest time of year and I think a lot of firm owners think, “I do not have any time.” I always say in this industry there’s never a good time, but the only time is right now because every single minute you wait or every day you wait, you cannot get that time back. How do you feel about yourself as the firm owner now versus the firm owner you were a year ago?

I’m definitely a lot more confident. It’s a lot easier for me to push back on the clients, whereas before it was really hard because I’m a very caring person, but I usually would be to my own demise. I feel like if I have the time to do it, anybody can, because I was literally working. I was working 100 hours a week, and I still found the time to do it. It was pretty bad, but if you stick with it and you do all of the work, which is what I did, I was just determined. I think making that investment in it, I said, “I have to, I’m going all in.” I almost cringed sending out the price increase letters, but I leaned into you guys, and you guys said, “Nope, stick with it.” Definitely way more encouraged. I do not know. I just feel a lot stronger than I did before. I have a lot more confidence for sure.

As you said, I remember how scared you were, and I do not even know. I was like, what time are you going to send out your letter? Please send me an email once that’s complete. How you said you leaned in on us. I’d love it if you could share with other firm owners that might want that support and they want to make these changes like you, even though they’re scared or that they’re the accountant like you had shared earlier who is giving and generous and they want to help everyone but they’re not making money and their bank account does not show for it and they feel exhausted and tired and burnt out.

What would you share with the firm owner about what you felt this program had and what working with me and my team was like, maybe even compared to something else you’ve done in the past or just sharing in general? What was it like working with us and being in the eight-week sales mastery course?

I felt safe. I was able to tell you guys that I was scared, and you guys talked me off the ledge. “Just send it. It’ll be okay.” You get to the point, and I’m sure other firm owners can relate, but I’d gotten to the point where I used to love the business, and I got to the point where I started despising it. Being able to lean on you guys and know that other firm owners had done that helped me to feel confident that I could send it.

I remember right when I was going to send the letter, I sent you guys a message, like, “Tell me it’s going to be okay. I need to send this out.” I was terrified. You guys gave me the confidence, and then having the group-type session that we had, where other people were sending out similar notices, is what gave me the confidence. If these other people are doing this, we’re all in the same boat. I’m not alone.

You’re definitely not alone. How are you enjoying the business now versus how you were despising it maybe a year ago? I’d love it if you could share on that because I’ve definitely heard that from many firm owners who start to resent the business, resent the clients. It’s not fun anymore. It feels more like they got shackles around their ankles, and they created this job and employee thing for themselves within this business, and they wanted more freedom. They wanted to make a greater impact on the community and their clients, and they wanted this financial freedom. How would you say it’s changed for you in how much you enjoy what you’re doing now versus maybe how things were a year ago?

Transitioning from Overworked Practice Owner to Strategic CEO

I’m definitely calmer about it. There’s less fear about it. Now I would have no fear about raising prices. Before, I had that fear, but now that I’ve gone through it and seen that it’s and I didn’t lose half of the clients. I’m definitely more confident about future increases. Also, a lot more hopeful and excited about where we’re going. With being able to add more staff, I think I can get myself out of the business more and more over time, more in the CEO type role and less in the details. I think that’s what’s going to give me back the peace and the family time. We’re definitely already moving in a better direction for that. There are still some improvements, obviously, but we’re making strong moves towards that.

I think hopeful and excited, and because of your confidence, so much of the mindset shifts that you had from being in fear and the place of scarcity and stuff have just dwindled away. It’s like it does not even exist for you anymore. It’s so awesome to see the change, Natascha. You should be so proud of yourself because I know it was not easy for you at all. You were determined, and you gave it your all. That’s why you’ve seen this massive 180 shift. What do you think you would say about the eight-week sales mastery course? Who is that perfect for, and who is that not? What would you say?

It’s probably perfect for any accountant because most of us think the same way. If you’re really needing that boost and the confidence to value yourself and not just put everybody’s needs ahead of your own, it’s a perfect program for that. Also, if you have another key aspect of it is leaning into the abundance. What I’ve found is that if you have that mindset, it just comes to you, like all of the work.

It just brings you the abundance if you lean into the abundance, which is funny because that’s what your program’s like, the Abundant Accountant, but it really is true. If you believe in the abundance, it does seem to come. Obviously, if a firm owner knows all their pricing and they feel like they have it all together, then it’s probably not a program for them, or if they’re not willing to do the work because it’s an investment in time and finances.

I know that you do not do any marketing. All of your leads come from word of mouth, but how would you say your sales process has shifted from the time you get a lead now on the referral side? The sales process does not change if you get a referral or if you spend money on marketing or ads. I’d love it if you could share that from the accountant’s point of view. How does having a sales process for qualification, knowing what to say in a sales meeting, creating sales meeting prep sheets, learning how to overcome objections, getting client testimonials, getting reviews, like all of this, encompass sales in a way? How would you share that with another firm that might not be privy to understanding what a sales workflow process even is in an accounting firm?

I will say, all of those have helped. For one, the qualification process is big because in the past, with the scarcity mindset, you just wanted to help every person. You would just take in clients, or I would take in clients that probably really weren’t the best fit. A lot of them were dreaming, but by now, having a certain qualification process, we hone in on the ideal clients.

The testimonials have been huge because most of our existing business comes from referrals, and letting those cheerleaders be our biggest cheerleaders and utilizing that’s been huge as well because it brings in more of the clients that you want to work with, so that’s been really big. I would say the sales process itself is just the confidence and not wasting your time on the type of prospects that will not pan out or should not pan out. Also, it just gives you the confidence to be able to charge what you’re worth because you believe in yourself.

I’m going to take away one word from our conversation and guess which one it is.

Confidence?

Yes. I always tell people, Natascha, it is funny, like some firm owners, “Michelle, like, I do not get what you do.” I go, “I sell confidence.” If I could just put confidence in a jar, that’s what I pretty much dish out. It’s like a doctor who writes prescriptions for pain meds. I write out prescriptions for confidence and abundance, and then you know my surgical plan is everything that we do in the course and all the homework you get to do. At the end, this is how you get to feel. What do you feel you can do right now in this new life that you’ve created with your family because you’ve made these shifts in the business? How has that translated into your personal life now with the fam?

I’m definitely less reactive to my stress. It was hard when you were burned out. It’s very difficult, and you take it out on your loved ones. That was something I wanted to work on, but it’s helped a lot. I would say continuing to work less, like my goal this summer, is to spend more time with the kids and take advantage of the slower season, whereas in the past I would just keep grinding. Definitely see some huge improvement. For me, that was ultimately my main goal was to work less and not be a workaholic.

When we’re workaholics, I think when we first spoke, or it was like the first week you were in the course, the burnout, “I’m just burnt out,” and it’s hard to make really good decisions from that place. I’m really proud of you for making the decision to work with me. It’s really hard to make that decision when you’re so spent and burnt out and exhausted. I’ve heard from other people we’ve worked with about mental chaos and mental exhaustion.

It’s such a depleting place to be, and to be able to say, “I’m going to just suck it up and make the sacrifice and put money where my mouth is. I’m going to make time and set aside one hour a day, sometimes two hours a day, to get whatever needs to get done on the homework side to create your sales process.” You did that, and I think making that decision for so many firm owners is really challenging.

It really is. I will say, though, I have high capacity, so if I can do it, anyone can.

What would you share with another accounting, tax, or bookkeeping firm owner if they asked whether they should do this? What would you tell them?

They’re going to be scared. Potentially at first, because it is a big time and financial investment. I will say that just the increase alone, you get your investment back. The future confidence also, I think, does translate into better pricing, better clients, and less work. It’s hard to even try to itemize it. You cannot even quantify what that brings you. It’s definitely worth way more than what you put into it. It just keeps multiplying through the future.

For sure. I love it. Natascha, thank you so much for taking the time to share your experience with other firm owners who want to hear what it’s really like in the trenches on your own in the firm. Also, once you’ve made these changes and gone through a coaching program as we have here at the Abundant Account, which is called our eight-week sales mastery course, sharing the uniqueness and differences. Is there anything else, Natascha, that you’d love to share with another firm owner right now that maybe you wish you had heard a year ago?

Maybe they haven’t heard about me. They haven’t heard that this was even a possible option. What would you maybe have wanted to hear, but you were so exhausted and depleted, and you’re a workaholic? It’s hard to hear things when you’re knee-deep in it. What do you wish you had heard that maybe I just didn’t even ask you today that you’d love to share before we wrap up?

The main thing is just leaning in because having somebody in your corner to hold your hand when you’re doing the price increases and changes in your firm, it really is powerful. It’s hard to envision when you’re going through it, because I was a little skeptical in the beginning. It really has shifted my whole mindset to where I operate completely differently now than I did. It really does. It helps so much to have somebody in your corner who understands and pushes you. It wasn’t always comfortable. You guys definitely pushed me way outside of my comfort zone.

It’s like a boxing match. You got your coach in the corner. I do not punch you in the face and say, “Wake up, let’s get it done.” It’s almost like a boxing coach. When they’re practicing and then they go in for their real fight, they’re in their face. It’s not like that, but it’s similar.

It was very scary. You guys pushed me to a level that I was like, “This is not going to be comfortable,” but we did it, and I even had technical issues when I sent out the price, and we were getting bombarded with questions, and it was just a lot. I made it through there, and it was all good. Just the confidence alone is huge because it’s paying off in dividends that you cannot even project, because now, when I go to sales, I have sales meetings and things like that. The confidence is just there.

People buy confidence. Remember, I was sharing that with you in the course where you have this confidence that Natascha is having, which, by the way, you did not have nine months ago or a year ago. Everything she’s saying now is like this new thing. When you go into a sales meeting with a new referral, because Natascha’s business is based on pretty much all referrals. People want people who are that confident. People want people who are certain.

People want to buy from people who have certainty and confidence and clarity, just like Natascha has, because they’re “I know you’re going to get my books done right, or I know you’re going to do my tax return. I understand you know your stuff when it comes to tax planning.” That’s what they want. They want to know that you are the best firm owner for that person, and they can feel it. I’m super happy for you. I love that the business is up 70%. I’m pretty sure we can make sure that at the one-year mark, it’s at 200%. I think you can double.

I would love that. You and I have done the calculation, and I think it’s more like 170% or something, the way we look at it.

170% getting to 200. Yes, that’s correct. Again, Natascha, thank you so much for taking out the time and sharing so openly and authentically, making this, like you said, a really safe space. Anything we talk about here on the show and in our courses, we want to make sure that you can express yourself and share because that’s how you can really grow as a business owner. Thank you again for taking the time. It’s been an honor to watch your growth and continue to see it. We’ve got lots of massive stuff happening next. I cannot wait to see what’s in store for you in just the next 3 to 6 months.

Thank you so much.

Thank you.

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Thank you all so much for joining Natascha and me here on another amazing episode of our case study podcast here at The Abundant Accountant. I know that many of you probably resonated with Natascha and everything that she had to share about really gaining the confidence that she did not have before. Having those fears, having the fear of raising prices, or if you’re a new firm owner, having the fear of starting high so you do not have to be in the shoes that she was in 15 or 20 years down the road.

Really learning how to say no to clients instead of taking on everybody and anyone that comes your way. If you want to work with your dream clients, those who respect your time, who pay you what you’re worth, who do not ghost you for paperwork or invoices or sending out engagement letters and not seeing anything signed, it all can become your reality right now. Think about if you could multiply your revenue, trim your work week just down to four days, or, like Natascha, leave work early on Friday, spend more time with your family, take weekends off, even if you’re stuck working 16, or 18-hour days just to stay afloat, or you’re like Natascha, who was working 100-hour weeks.

This is not a fantasy. It’s a framework. I have taught hundreds of firm owners just like you this framework. If you’re ready for a firm that feels fun again, profitable, and in alignment with your life that you actually want to have, then let’s talk. Head on over to TheAbundantCall.com. You can book your complimentary strategy call with me and my team. There is a short application to fill out after you schedule the call, and let’s design a firm that works for you, not the other way around. Once again, that’s TheAbundantCall.com. Thank you so much, and I’ll see you in the next episode.

Important Links

• Natascha Brown
• Natascha@RelatableCPAs.com
• Book a call – The Abundant Accountant

About Natascha Brown

Natascha founded a solo accounting practice in 2008 and has grown it into a thriving accounting firm. She specializes in working with small to midsize business owners, providing tax planning, accounting, and advisory services designed to support growth and profitability. Her mission is to help clients build stronger businesses while keeping more of what they earn through proactive tax strategies and sound financial guidance.

Natascha is known for her personalized approach, responsiveness, and commitment to helping clients gain clarity and confidence in their financial decisions. She comes from a family of entrepreneurs and has a strong appreciation for what it takes to build and grow a business, which fuels her passion for helping clients do the same.